CG #007: Avoid The Feast or Famine “Content Strategy”
Hey y’all!
Listen…
I know you’re busy.
- You run a business
- You have a family to take care of
- Maybe you’re in school or have a job
- And you wear a LOT of hats in your business, including being the content creator.
And if you’re like me, you’ve probably had the bad habit of doing the “Feast or Famine Content Strategy” before.
Meaning you post content for a week and then disappear for the next 3 lol.
I’m not here to judge, though.
It happens!
If you’ve had this problem in the past (or currently) I can relate because when you’re running a 1-man show, life can get overwhelming. And sometimes it feels like you never have enough time in the day.
But I want to still hold you accountable in your content creation efforts. So I have to remind you that:
Creating content for your business is important NOW more than ever.
With the way people are churning out content using AI tech and other content tools, we HAVE to be on top of our game.
So I want to give you 1 actionable tip to help you overcome this “Feast or Famine” habit and post content consistently.
Limit the number of social platforms you’re on.
Don’t listen to what people say about being present on every single platform.
You run a business, which means you have at least 9 other areas that need your attention every day.
So for creating social media content, here’s a little cheat sheet to help you narrow down on what platforms are great to focus in on:
- Post on LinkedIn for professional clients and customers
- Post on TikTok to get quick sales from your products
- Post on Instagram to build your brand and get more clients for your service-based business
Posting On LinkedIn
LinkedIn is great because a lot of people still believe it’s a social platform that’s only good for finding jobs and only for people who are working in the corporate industry.
But it’s really great for finding B-2-B customers (business to business).
And it’s not as saturated as the other social platforms!
Why TikTok Is Different
I like to view TikTok as having a vendor booth to sell products.
When you think about a vendor booth, you have a new wave of complete strangers checking out your booth every couple of minutes.
This is how TikTok works as well!
When you post on TikTok, the algorithm will continuously show your video to a new audience.
And the difference between TikTok and Instagram is that people who find you on TikTok don’t NEED to know who you are before buying from you.
The same way complete strangers don’t need to know who you are or what your brand is before purchasing a product. When they see something cool or valuable, they just buy it!
The “Buyer’s Journey” is very short (or nonexistent) on the platform. There’s really no stages in the Buyer’s process of deciding to make a purchase on TikTok.
Now for Instagram, the “Buyer’s Journey” is typically a lot longer.
How to Use Instagram Effectively
I like to think of Instagram as a relationship.
When you’re in a relationship, you want to get to know the person over time.
You go on dates with them, ask them about their dreams, goals, and favorite color.
Then someone says “I love you,” and eventually the relationship (hopefully) leads to the big commitment… marriage!
Well, in the same way, people need to build trust with you/your brand, and their love for your business and core beliefs has to grow over time before you can ask them to marry you. I mean buy your product… lol.
This means you need to post valuable content on Instagram that talks about your brand, backs up your expertise, and educates your audience for a little while BEFORE making promotional content to get people to buy your product/service.
OR
You absolutely can promote your product or service, while simultaneously providing valuable content. You just can’t expect your audience to buy from you right away.
People typically need to see something about 7 times before making a purchase.
This is why there’s a McDonald’s on every corner.
I recommend that all service-based businesses take the long route of posting on Instagram anyways.
Because people want to see the quality of a person’s work before they get their nails, kitchen, facials, taxes, or vinyl car wrapping done by them.
If you’re struggling to come up with content ideas, here’s a strategy that’ll help you create 6 pieces of content for the week.
It’s called:
That’s all for this week! I hope you found today’s newsletter valuable, and I wish you and your business the best!
Talk soon,
Kyra
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