The benefits of content marketing are massive.
One of the core factors that can make or break the success of a business is its content marketing strategy.
Companies often spend a lot on content marketing, but without a plan, they waste their investment money.
When you do content marketing right, it can deliver impressive results. Content can increase sales, develop a coherent brand presence online, and increase your return on investment.
Let’s take a closer look at content marketing and why you should focus on integrating it into your digital marketing strategies.
What Is Content Marketing?
The goal of content marketing is to provide information and solutions to potential customers, build trust and engagement with the brand, and ultimately drive profitable customer action.
Examples of content marketing include blog posts, social media posts, videos, podcasts, and more.
It’s one of the most widely adopted inbound marketing strategies used by small and large businesses to expand their online presence.
And because of this, content marketing is an essential piece of marketing strategies, with many important advantages.
Below, I’ll cover the key benefits of content marketing and how these will engage your target audience and keep them returning for more.
15 Amazing Benefits Of Content Marketing
1. Increases Your Search Engine Ranking
One of the fundamental benefits of content marketing is the ability to increase your ranking on search engine results pages (SERPS).
By creating content that uses relevant keywords, your website’s visibility will considerably improve.
Using search engine optimization (SEO) tools and developing a keyword strategy will ensure your content delivers on this front.
As you continue to add compelling content and draw interested visitors to your site, you’ll climb through the Google ranks and attract more potential customers.
2. Improves Organic Traffic
Getting organic traffic sent to your website is the best kind of traffic you can receive. Paid marketing campaigns can increase your traffic.
But organic traffic shows your online presence is strong.
It’s also a great way to enhance your credibility and reach a global audience, as well as target potential customers in the local area.
As your organic traffic continues to improve, you can refine your content marketing strategy further. For example, you can look at the data and fine-tune your website by adding more relevant keywords people are searching for.
3. Showcases Your Unique Selling Point
Each business has a unique selling point that sets them apart from the competition.
With content marketing, you can create impressive and valuable content that shows why customers should choose you.
You can do this by hiring a content marketing writer who understands SEO and can present your business in the best light. We can also enhance this through videos, images, and infographics.
The extra visuals add context and bring interest to the material being presented.
4. Heightens Social Media Engagement
Creating engaging and informative content on your website is an effective way to build a strong social media presence.
If your readers find what you offer valuable, they’re going to share it with friends and others online.
A combo of evergreen content that works year-round, and on-topic trends and analysis will ensure a consistent level of engagement.
You can also enhance your content marketing strategy by working with brands and influencers in your field of expertise.
By partnering with social media influencers, you can gain access to a wider audience and benefit from their broad online presence.
5. Improves The Quality Of Your Leads
Great content marketing is all about reaching the people who are most interested in what you offer.
By placing relevant calls-to-action (CTA) around informative content, you can connect them to your products and services.
And compared to traditional marketing, content marketing is incredibly cost-effective at generating leads. Data around conversions for content marketing have consistently shown it delivers strong results.
By combining CTA links with content that delivers value for the reader, content marketing improves the quality of your leads. And the likelihood of a conversion.
6. Compounds Your Return On Investment (ROI)
As your content marketing strategy evolves and the level of outstanding content grows, your return on investment will likewise see a compounding growth.
As a cost-effective marketing strategy, it’s second to none.
A study by Forbes magazine outlined just how effective content marketing is in a period when inflation is a concern for many businesses.
The article states:
“After all, 92% of the top content marketers value creativity and craft most as they build their content for clients. Their creativity will ultimately win against economic and creative obstacles.”
This shows low-cost tactics like blogging and SEO make content marketing a valuable tool for growing a brand.
7. Speed Up The Sales Funnel
Content marketing isn’t something performed in isolation.
In order to develop a coherent strategy, research needs to be done and coordinated with the sales team.
Ask your sales representatives what questions they get asked the most. Then use these to help generate relevant content.
From here, you can use your website to increase your online sales. Develop a content map that serves to enhance your sales funnel and generate even more revenue.
Including Information Such As:
- Case Studies
- Industry Analysis
- Comparison Articles
- Process Breakdowns
Content like this can significantly speed up the sales funnel.
8. Makes Customer Service Much Easier
Have you ever noticed your customer services team is often responding to the same requests?
If so, you can use your content marketing to deliver answers to these questions ahead of time and increase the value of your information.
While an FAQ or similar page is normal on many websites, customer service teams have additional insights into what customers are looking for.
This allows you to develop a content marketing strategy that answers common questions in depth as a blog post.
It’s also a great way to enhance the overall experience of existing customers. When they face common problems, you can direct them to content that resolves their issues.
9. Enhances Brand Loyalty
When a brand commits to bringing additional value to the table, customers become more inclined to remain loyal.
Promoting interactions around the product or service, and engaging with what the customer wants, is a must. Doing this should sit at the core of any content marketing strategy.
This allows the content to build around what the customer wants and needs.
Answering their most pressing questions in a timely manner will also further improve a person’s overall experience.
10. Helps You Compete With Your Competitors
One of the first things any respectable marketing team will do when working on a content marketing strategy is to conduct competitor research.
This enables them to understand what the competition is doing right – and wrong – to refine the content marketing process to ensure the best results.
This research teaches you how to stand out as a content creator and serve potential customers with high-value content and information.
A website built around your audience’s interests and goals using content marketing will give your brand an edge over the competition.
11. Demonstrates Your Industry Authority
A good strategy for dominating your competitors is writing content that shows your industry authority.
Why settle for generic, run-of-the-mill blog posts when you can establish yourself as a thought leader in your field?
It’s also deeply tied to standing out from your competitors and proving that you’re the best in the field.
And innovative insights lead to loyal brand advocates.
12. Ensures Evergreen Content For Long-term Growth
A benefit of creating ongoing content is the consistent returns it delivers on search engine optimization and customer reach.
We can achieve this through the creation of evergreen content that’s geared towards growing its impact over the long term.
So, understanding the main types of pillar content posts is a solid starting point when considering your strategy for evergreen content.
And using the pillar-cluster model for content creation, you’ll post related content. This content will then strengthen your overall brand presence in the future.
Every blog post will help your site by adding relevant keywords and delivering relevant information to the reader.
13. Keeps Visitors On Your Website
Drawing the attention of potential customers to your business’s website is one challenge. The next challenge is to develop high retention rates so they stay on the site long enough to be converted into a potential sale.
Content marketing addresses the issues of retention in a variety of ways.
14. Using Targeted Content To Reach A Specific Audience
Content marketing can take some time before we realize the full benefits.
Ranking on search engines and drawing in visitors is an ongoing process, not something that occurs right away.
But another core benefit of content marketing is the range of information and data it produces that can improve other marketing efforts. As your content marketing evolves, a clearer picture of what the customer desires comes into focus.
From this information, you can create content geared toward reaching a specific niche audience – and make a sale.
15. Lowers Overall Marketing Costs
Marketing costs can add up over time, whether you’re using branding, advertising, or marketing to achieve your goals.
But content creation, for example, through hiring a writer for your articles, is considerably cheaper. You don’t even have to run expensive and unpredictable ads and video marketing.
The Benefits of Content Marketing Summary
There you have it – the key benefits of content marketing.
Focus on creating quality content, and you’ll deliver an effective message and get results with content marketing.
Hopefully, you’ve gained some new and valuable information by reading the 15 benefits of content marketing I’ve shared above. They truly can help you build and transform your brand into a content machine for years to come.
And if you’re looking for a system you can use again and again to create great content faster, check out our eBook Content Done Right.
The eBook will show you how to create better content that sells.