Let’s be real. Running a website is no easy task.
Hell… Running a BUSINESS isn’t easy.
There’s so much to do and so little time to get everything done. And as a business owner, it’s important to delegate that precious time carefully, especially if you do everything yourself.
But there comes a point in every business owner’s career when they should stop working in their business so they can work on their business.
This is where hiring specialized experts come in.
Today we’ll specifically be going over website management services. They can take care of all the tasks associated with running a website, allowing you to focus on your business.
What is Website Management?
Website management is the process of administering and maintaining a website.
This includes ensuring the site is up-to-date, monitoring web traffic, and managing user access.
Do Businesses Need Website Management?
Yes, small businesses need someone managing their site because a website is often the first point of contact between a company and its customers.
A well-managed website can also help you build trust, and credibility, increase brand awareness and generate leads and sales.
What Are The Benefits of Using a Website Management Service?
Website maintenance services help keep websites up-to-date and search engine friendly, resulting in increased visibility and more potential customers.
Also, service providers help with website design, search engine optimization (SEO), online marketing, security, and hosting so your website loads lightning fast.
Having a professional manage your website can also decrease stress levels, allowing you to focus on growing your business.
This benefits your business because there’s a higher level of efficiency and reliability from someone else who specializes in managing sites.
No need to worry about malicious threats or online hackers taking your site down. And if that’s not enough, let’s look at six other benefits when hiring a website management agency.
1. Cost Efficiency
Affordable website management services are cost-efficient because they enable businesses to focus resources on their core business rather than managing a website.
Business owners can hand off time-intensive tasks like:
- Handling the technical performance of their websites
- Monitoring their analytics to get insights into user behavior and preferences
- Managing their content for long-term growth
Handing off these tasks reduces the time business owners spend managing and growing their websites.
With the help of an expert, businesses can ensure their website is secure and have necessary features such as the proper firewall.
Plus, having an experienced professional handle your website can help your brand gain visibility online and stay up-to-date on the latest industry trends.
3. Access to Technical Resources
You’ll be getting a range of technical resources to help with the operation and management of a website.
These resources include web design, hosting, content management systems (CMS), search engine optimization (SEO), pay-per-click (PPC) marketing strategies, HTML and CSS coding standards, and backups for the website data.
Technical support is also available to solve problems quickly should an outage occur.
Website managers even check to ensure all your links are working correctly, direct users to their intended page and verify images load correctly across different monitors and devices.
4. Increased Website Security
Using website management services can provide a business with increased website security.
By employing the services of a professional, businesses can be assured their websites are up-to-date with the latest security protocols and have software installed to monitor and block intruders.
Local businesses also benefit from regular security updates.
Extra password protection measures and two-factor authentication can add a layer of protection for website owners. All these measures help protect businesses from costly cyber attacks or data breaches which could result in lost revenue or reputational damages.
5. Time Savings
Unless you’re excited to update and manage a website for your business, I don’t recommend doing everything yourself.
It gets frustrating really fast when you’re trying to do or add something new to your website, but it’s not coming out how you’d like.
Spending hours, days, or weeks trying to add something a professional team of experts can do in minutes isn’t worth it.
Instead, save your time and unnecessary frustration by seeking help.
6. Increased Website Visibility
Increasing website visibility is important for businesses because it can increase brand recognition, leads, and sales.
Users who view a custom website are more likely to remember the business and choose it over competitors. And with increased website visibility, your business can benefit from more traffic, leads, and sales.
Your Website Performance Matters – Get Someone to Manage Your Website
Your website’s technical performance matters, especially to Google.
It’s one of the many ranking factors Google uses when deciding where to rank your website in search results. And when visitors can’t easily load and interact with your website’s content, they won’t stick around for very long.
We like lightning-fast load times. It’s expected in this day and age as technology has gotten better, and the internet becomes faster and faster.
If your website takes forever to load, I’m usually clicking away. I immediately go and find another business or website.
And there are several key performance indicators you should monitor on your website, including page loading speed, user engagement, and site uptime.
So if you want your website to perform well in Google search results, make sure who’s managing your website optimizes all of these factors to keep your visitors engaged and happy. 😊
When selecting a web management service provider for a business, it’s important to consider whether or not they’re good at following modern web design best practices.
Also, completely redesigning your website could be an option as it might be necessary depending on the company’s current web design or backend management system.
Keep in mind the web design skills of whomever you’re hiring. And I really want to emphasize businesses need to keep their sites up-to-date with the latest mobile-friendly tech trends.
You should also work with someone who offers fast hosting services because it provides the necessary infrastructure and support to manage a website.
Think of it as the foundation your website will be built upon. And you need a good foundation for the great things you expect your website to do.
When selecting a web management agency, you should consider the agency’s content optimization services.
Content paired with a great SEO strategy, allows businesses to maximize their site’s visibility in search engine rankings.
And SEO doesn’t stop. It’s an ongoing task.
Website speed is a huge factor when selecting a web management service provider.
A slow website can negatively affect search engine optimization and user experience. This leads to decreased visibility and rankings in search engines and potentially lost customers due to confusion or frustration.
Therefore, businesses need to measure the load times of their websites at least once a month and choose a provider who can ensure their site runs smoothly.
Everything should load on your website in under five seconds.
It’s not just the look of your website that matters – the user experience is just as important, if not more so.
User experience (UX) refers to how easy and enjoyable it is to use your website, and it plays a big role in determining whether or not people will continue to use it.
If your website is difficult to navigate or doesn’t offer the features users want, they’re likely to give up and go elsewhere.
On the other hand, a website with a great UX will keep your audience coming back for more.
So, creating a great user experience!
What Kind Of Website Maintenance Services Should You Expect?
At a minimum, you should expect them to help you with website hosting, speed optimization, user experience design, and security.
Here at Red October Firm, we offer the following services:
1. Web Design Updates
Red October Firm ensures websites are up to date with design updates, including changes to the layout, images, plugins, and CMS.
Service providers should also:
- Make regular website backups,
- Monitor your uptime
- Pass along data to give business owners
And keep you informed about any changes or updates made to your websites.
2. Technical Website Tasks
Website management providers should be able to handle various website maintenance tasks, such as:
- Hosting and domain setup
- Website speed optimization
- Installing and configuring new plugins
- Connecting websites with other digital marketing tools like Google Analytics and Search Console
3. Performance Testing
Performance testing is a vital part of web management services as it can help identify any issues with the site before they become serious problems.
For example, I always check major browsers and mobile devices and ensure an optimal user experience.
This testing also helps ensure that the website is functioning properly and that there are no layout or formatting issues.
4. Backup and Security Measures
Backup and security measures are essential for website management providers to keep websites safe from hackers.
Use offsite backups and scheduled-periodic backups to make restoring a downed site easy in case there’s a compromise. Password management is also needed to protect against forced entry.
Install SSL (Secure Sockets Layer) on the site and restrict backend access only to those who need it.
P.S. – If you don’t have a “secure” and encrypted website right now, that’s a sign you might need some help or web design services. You need encryption and the right certificates on your website.
5. Content Updates
Website management providers can offer a variety of content updates to keep websites up-to-date and relevant.
Such updates may include updating blog posts, images, videos, or other forms of media.
SEO services to help boost organic search engine traffic for websites.
And finally, a website expert can work with the business owner on developing new features that can increase customer engagement and improve user experience on their site.
6. Database Optimization
Regular database optimization, typically done every three months prevents sluggishness on websites by removing unnecessary or outdated data from the system.
Plus, regular database optimization can help enhance website security by eliminating potential vulnerabilities that malicious actors could exploit.
By doing regular backend updates, you can guarantee your website remains secure and operational.
7. Plugin and Theme Reviews
A business should look for someone that regularly updates their plugins to ensure their site is secure.
Or do it themselves.
They should also check if the theme they use follows WordPress best practices and is up to date.
8. Automation Services
Website management providers can offer a range of marketing and automation services.
For example, automation services might include:
- Scheduling content for social media accounts and updating website posts automatically
- Sending automated emails to visitors based on actions or their behavior on your website
- Automatically updating pricing information or product listings based on inventory levels or sales data
- Collecting user feedback through surveys and polls and sending follow-up emails to interested parties
Frequently Asked Questions
What Are Some Examples Of Website Management Services?
Website management services help to ensure that a website is secure, the content is up-to-date and relevant, and it has the necessary support.
- Security services involve protecting websites from malicious attacks such as hacking and viruses.
- Content management services involve creating new content or updating existing content on a website.
- Website support consists of answering questions about how to use the website, troubleshooting any issues with it, and providing customer service to visitors.
By outsourcing these tasks to specialists in website management companies, businesses can save time and money while still growing their online presence.
What Are Some Common Website Management Tasks?
Common website management tasks include monitoring for security vulnerabilities and updating content regularly to ensure the site is safe and loading quickly.
Website maintenance may involve proactive measures like optimizing images, testing functionality, and resolving issues reported by customers or end users.
Properly managed websites are essential for businesses to maintain their online presence, improve user experience, and stay competitive.
What Are Some Common Website Issues That Website Management Services Can Help With?
Website management services can help address a variety of common website issues, such as broken links, slow load times, coding accuracy errors, and poor search engine optimization.
Management services are often more cost-effective than hiring an in-house team to handle these tasks.
Plus, website management can ensure that a website is up-to-date with the latest design trends and content updates to stand out online.
What Are Some Common Security Risks For Websites?
Websites, much like any other online entity, are prone to security risks that can cause harm to the website and its users.
To prevent these security risks, website owners must be proactive in taking measures to protect their websites. Security measures such as password management, two-factor authentication, regularly renewing SSL certificates, and performing regular security tests are all important steps for website owners to take.
It is also recommended that access be granted only to those who need it and that former employees no longer have access.
If there’s any suspicious activity or an attack on a website, the owner should contact the website manager to trace the I.P. address and block it if necessary.
What Are Some Common Challenges With Website Management?
Website management can present various challenges, including:
- Hosting and domain setup
- Fixing website design issues
- Publishing new blog posts
- Optimizing image size
- Installing and configuring new WordPress plugins
- Adding or updating tracking
Having a specialist on staff who is adept at solving problems without breaking a site can be invaluable for businesses.